Taste matters most!
Making whey way more tasty. Let us show you how!
A strong start
At the beginning of the year, sports goals are particularly high, and with this, protein-based sports products see a strong increase in consumer interest.
Our experience shows that even while motivation tapers off slightly as the year progresses, the trend remains strong, with an expected global annual growth rate of 8.6% from 2023 to 2031.
When choosing a protein booster, nutrition-conscious consumers care more about than just the ingredients, price and appearance – it's the taste that counts.
Eliminating off-tastes for a superior taste experience
A common complaint of protein snacks and drinks is their strong off-taste, which intensifies with higher protein content – even more so in vegan alternatives. At OlbrichtArom, we’ve got you covered: Our functional flavours effectively mask off-tastes in protein shakes, BCAAs, and protein bars, finally making your proteins tasty and enjoyable.
Enhancing taste, inspiring passion
We are all about creating flavour experiences that not only make your sports nutrition products taste better, but also support athletes to stick with their diet. Our flavours are so delicious, they make a great-tasting protein shake or bar an essential part of your customer's fitness routine.
Innovation and customisation
You can even go beyond masking unwanted tastes, we offer a range of interesting flavours that are tailored to the needs of your products. We know our whey around the classics: vanilla, chocolate, strawberry! Let us know, if you are ready to try other exciting flavours, such as cookies 'n cream, white chocolate cinnamon bun or caramel nut!